Privacy & Compliance

Privacy Policy

1. Introduction

This Privacy Policy describes how DMA (“we”, “us”, “our”, “Digital Marketing Academy”) collects, uses, discloses, stores and otherwise processes your personal information when you use our website (https://dmacademy.co), register for membership, attend our courses, webinars, e-learning modules or otherwise interact with our Services (collectively the “Services”).
By accessing or using the Services you consent to the practices described in this policy.

2. Scope & Applicability

This policy applies to individuals accessing the Website or Services from any jurisdiction globally. If you are located in a region subject to specific data-protection laws (for example the European Economic Area (EEA) / UK, South Africa, or other), you also benefit from the rights and protections provided by those laws.

3. Definitions

Personal Data: any information which identifies or may identify an individual (e.g., name, email, telephone, IP address).
Usage Data: data collected automatically when you use our Services (e.g., IP address, browser type, pages visited).
Services: the Website plus all training, membership, online and offline courses, webinars, communications and associated features.

4. Information We Collect

4.1 Personal Data You Provide

When you register for a course or membership, subscribe to our communications, contact us or otherwise engage with us we may collect:

name, email address, telephone number, postal address, employer/organisation, job title
payment and billing information (where applicable)
other information you choose to provide (for example when completing forms or surveys).

4.2 Usage & Technical Data

When you visit or use the Website we automatically collect Usage Data such as:

IP address, device type, browser type and version
pages of the Website you visit, time and date of visit, time spent on pages, referral source
cookies and similar tracking technologies.

4.3 From Third Parties

We may receive information about you from third-party services (for example social login, business directory, referral partner) when you link or integrate your account.

5. How We Use Your Information

We use your information for purposes that include:

delivering the Services (enrolling you in courses, providing course access, issuing certificates)
processing payments and issuing invoices (where applicable)
sending communications about your account, courses, updates, marketing (where permitted)
improving and personalising our Website and Services (e.g., analytics, performance improvements)
meeting legal, regulatory or contractual obligations.

6. Disclosure & Transfers

6.1 Third-Party Service Providers

We may share Personal Data with trusted third-party service providers who perform functions on our behalf (e.g., payment processing, hosting, email communications). We require these providers to maintain appropriate security and confidentiality.

6.2 Legal Obligations

We may disclose Personal Data if required by law or in good faith to protect our rights, the rights of other users, safety or property.

6.3 International Transfers

If you access the Website from outside South Africa, you acknowledge that your data may be transferred to and stored in South Africa (or other countries) where DMA or its service providers operate. We will take reasonable safeguards consistent with applicable law.

7. Data Retention

We retain your Personal and Usage Data only for as long as is reasonably necessary to fulfil the purposes described in this policy (or as required by law). We periodically review our retention periods and delete or anonymise data when no longer needed.

8. Cookies & Tracking Technologies

Our Website uses cookies and similar tracking technologies to operate the Website, deliver Services, measure and improve performance, personalise content and marketing. You may refuse or restrict cookies via your browser settings, though this may affect functionality.

9. Your Rights & Choices

Depending on your jurisdiction, you may have rights such as:

accessing or receiving a copy of your Personal Data
correcting or updating inaccurate data
requesting deletion (where permitted)
objecting to or restricting processing
withdrawing consent (where relevant)
If you wish to exercise your rights, please contact us using the contact details below.

10. Children & Under-Age Users

Our Services are not directed at children under 18 years of age (or the legal age of majority in your jurisdiction). If you are under that age you must obtain parental or guardian consent before using the Services. We will not knowingly collect Personal Data from children under the age of 13 (or equivalent) without parental consent; if we become aware we will delete the data.

11. Security

We implement technical, organisational and physical security measures designed to protect Personal Data from unauthorised access, use, loss or destruction. However, no system can guarantee absolute security and we cannot guarantee complete protection in all circumstances.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do we will post the revised version on the Website with an updated “Last updated” date. We encourage you to review the policy regularly.

13. Contact Information

If you have questions, concerns or wish to exercise your rights relating to your Personal Data, you may contact:

Digital Marketing Academy (DMA), a subsidiary of Shift ONE Digital (Pty) Ltd
Address: Unit 2 & 3 Eden on the Bay, Big Bay, Blouberg, Cape Town, South Africa, 7441
Email: info@digitalmarketingacademy.co.za

Last Updated: November 2025

Security Statement

1. Purpose & Scope

This Security Statement outlines how DMA protects information entrusted to us through our Website and Services, and what you can do to help protect your information. It reflects our commitment to maintaining confidentiality, integrity and availability of information assets.

2. Responsibilities & Governance

We have appointed an internal senior person responsible for information security oversight.
We maintain policies, procedures and training to ensure staff understand and comply with security obligations.
We monitor and review security controls and take action to respond to identified vulnerabilities or incidents.

3. Security Measures

We use a combination of physical, technical and administrative controls, including (but not limited to):

Secure data centres with controlled access.
Encryption of Personal Data in transit (e.g., TLS/HTTPS) and at rest where appropriate.
Regular backups and disaster-recovery planning.
Access controls based on the principle of least privilege.
Firewalls, intrusion detection and prevention systems.
Endpoint security measures for devices used by our staff and authorised third parties.
Vendor screening and contractual security obligations for third-party service providers.
Regular security risk assessments, vulnerability scanning and patch management.

4. User Responsibilities

You play an important role in maintaining security of your account and data. To help:

Keep your account username and password confidential and do not share with others.
Use a unique, strong password and change periodically.
Log out from your session when finished, particularly on shared or public devices.
Notify us immediately if you suspect unauthorized use of your account or a data breach.

5. Incident Management & Notification

We maintain a security-incident response plan. In event of a breach involving your Personal Data, we will assess the nature and risk of the incident and, where required by law, notify you and relevant regulators as soon as practicable.

6. Compliance with Legal & Regulatory Requirements

We comply with applicable information-security laws and standards relevant to our operations and jurisdictions (for example the South African Protection of Personal Information Act (POPIA), EU/UK General Data Protection Regulation (GDPR), among others).

7. Continuous Improvement

Security is not a one-time exercise. We regularly review our security policies, procedures, controls and practices against evolving risks, threats and regulatory obligations and make improvements accordingly.

8. Contact for Security Queries

If you have questions about this Security Statement or wish to report a security concern, please contact:

Digital Marketing Academy (DMA), a subsidiary of Shift ONE Digital (Pty) Ltd

Address: Unit 2 & 3 Eden on the Bay, Big Bay, Blouberg, Cape Town, South Africa, 7441

Email: info@digitalmarketingacademy.co.za

Last Updated: November 2025

Terms & Conditions

1. Agreement to Terms

1.1 These Terms & Conditions (“Terms”) govern your access to and use of the website https://dmacademy.co (the “Website”), any membership services, courses, training modules, community features or other materials offered by DMA (collectively, the “Services”).
1.2 By accessing or using the Website or Services, you confirm that you have read, understood and agree to be bound by these Terms, together with our Privacy Policy and Security Statement (each incorporated by reference). If you do not agree to these Terms, you must not access or use the Website or Services.
1.3 We may modify these Terms from time to time. We will post updated Terms on the Website with the “Last updated” date. Your continued use of the Website or Services after such changes constitutes your acceptance of the updated Terms.

2. Eligibility, Membership & Payment

2.1 You represent and warrant that you are at least 18 years of age (or the age of legal majority in your jurisdiction) and fully capable of entering into binding contracts.
2.2 Some Services require you to register for an account and become a “Member”. When you register, you agree to provide accurate, complete and up-to-date information. You are responsible for maintaining the confidentiality of your account credentials and for all activity under your account.
2.3 Membership or access to certain Services may require payment of fees. You agree to pay all applicable fees specified at the time of purchase, via the payment methods accepted by us. Unless otherwise stated, all fees are non-refundable.
2.4 DMA reserves the right, at our discretion, to refuse membership, suspend or terminate your access to the Website or Services (in whole or in part) for example if we believe you have breached these Terms, or if fraudulent or abusive behaviour is suspected.
2.5 All amounts payable shall be in the currency specified at checkout and you are responsible for any taxes, duties, or other levies arising from your payment or use of the Services.

3. Invoice & Payment Terms

3.1 For all group or public classes, webinars and web-based classes offered by DMA, we will issue you with a tax invoice.
3.2 Before we can issue the invoice, you must register and make payment via our e-commerce or EFT facilities, with proof of payment (POP) emailed to accounts@digitalmarketingacademy.co.za.
3.3 In order to secure your place in the class, payment in full must be made at least 3 working days prior to the course start date.
3.4 If payment is not received by that deadline, DMA reserves the right to cancel your registration and release your place without further notice.

4. Use of the Website & Acceptable Conduct

4.1 Subject to these Terms, DMA grants you a limited, non‐exclusive, non-transferable licence to access and use the Website and Services for your personal or internal business purposes (as applicable).
4.2 You agree to use the Website and Services only for lawful purposes and in a manner consistent with these Terms. You must not:

impersonate any person or entity or misrepresent your affiliation;
use the Website in any way that violates any applicable law, regulation or third-party rights;
upload, post or transmit any content that is unlawful, defamatory, obscene, threatening, abusive, hateful or invasive of another’s privacy;
interfere with or attempt to interfere with the Website or Services (e.g., hacking, tampering, automated bots/scripts, reverse engineering);
infringe the intellectual property rights of DMA or any third party.
4.3 We may monitor your access and use of the Website. We reserve the right to remove or restrict access if we believe you have violated these Terms or are otherwise acting in a harmful or disruptive manner.

5. Intellectual Property

5.1 All content on the Website — including but not limited to text, graphics, logos, videos, course materials, software, trademarks — is owned by or licensed to DMA and is protected by copyright, trademark and other intellectual property laws.
5.2 You may view, download and print copies of the materials for your personal use or internal business use (if applicable), provided you keep intact all copyright and proprietary notices. No other use is permitted without our prior written consent.
5.3 You shall not modify, copy, transmit, reproduce, publish, license, create derivative works from, distribute, rent, lease, lend or otherwise exploit any of the content for commercial purposes without our express written permission.

6. Training Materials and Curriculum – Specific Clause

6.1 Attendees of DMA courses will receive course-materials from DMA (the “Training Materials”). The Training Materials are solely for the personal and non-commercial use of the attendee. They may not be used to provide training or instruction to any other person besides the attending delegate of the DMA-taught course in question.
6.2 DMA is the sole and exclusive owner of all right, title and interest in and to the Training Materials, the curriculum, related documentation and course content (collectively the “Curriculum”).
6.3 Companies, clients and delegates agree that they shall not, and shall not allow others to:
(a) rewrite, reproduce or distribute, in any form or by any means, any part of the Training Materials or Curriculum;
(b) remove any proprietary notices or labels on the Training Materials or Curriculum; or
(c) use any portion of the Training Materials or Curriculum to provide any training or instruction to any person or to develop any other curriculum or training material.

7. Payment, Fees & Refunds

7.1 When you purchase a Service, you agree to pay the fees indicated at the time of purchase. Payment methods will be those displayed on the Website or via invoice.
7.2 DMA may change fees at any time, but changes will not apply retrospectively to paid memberships or Services unless explicitly stated.
7.3 Unless otherwise indicated in our separate Refund Policy, all fees are non-refundable.
7.4 If your payment fails or is declined, DMA reserves the right to suspend or terminate your access to the relevant Service until payment is made.

8. Cancellations, Postponements & Transfers

8.1 Cancellations / Postponements by you
If you have confirmed and agreed to any training work or project, and you wish to cancel or postpone this work or project, the following payment shall be due:

Cancellation or postponement less than 10 working days before the due date: 100% of the quoted programme fee.
Cancellation or postponement between 10 and 20 working days before the due date: 50% of the quoted programme fee.
Cancellation or postponement more than 20 working days before the due date: 0% of the quoted programme fee.

8.2 Date Transfer Administrative Fee
An administrative fee of R 750 will be charged per student if transferred to another date after training has commenced (payable before the next training date).
8.3 Changes, Cancellation or Rescheduling by DMA
DMA reserves the right to cancel or reschedule group or public training events or webinars where attendance numbers are insufficient. DMA also reserves the right to change the content of products and services (particularly to reflect advances in methodology) without prior notice. DMA will use all reasonable endeavours to give as much advance notice of any such changes as possible.
8.4 Effect of Cancellation by DMA
If DMA cancels an event, you will be offered either a full refund of any paid fee for that event, or credit towards the same event on a future date. DMA will not be liable for any additional costs you incur (such as travel or accommodation).
8.5 Failure to Attend
If you have registered and paid for training but fail to attend, you remain liable for the full fee unless otherwise agreed in writing.

9. Attendance Certificate

9.1 DMA will only issue an attendance certificate if 100 % class attendance has been achieved. 9.2 Partial attendance may result in non-issuance of a certificate or issuance of a different credential at DMA’s discretion.

10. Use of the Website & Service Availability

10.1 DMA may modify, suspend or discontinue (temporarily or permanently) the Website or Services (or any portion thereof) with or without notice. 10.2 We are not liable to you or any third party for any modification, suspension or discontinuance of the Website or Services.

11. Governing Law & Jurisdiction

11.1 These Terms and any dispute or claim arising from or related to them or your use of the Website or Services shall be governed by and construed in accordance with the laws of the Republic of South Africa, without regard to conflict of law principles. 11.2 Subject to clause 11.3, you and DMA submit to the non-exclusive jurisdiction of the courts of South Africa. 11.3 If you are accessing the Website or Services from a jurisdiction other than South Africa, you agree that South African law will govern to the fullest extent permitted, and you submit to the exclusive jurisdiction of the relevant courts in South Africa, unless otherwise required by applicable mandatory law in your country of residence.

12. Global Audiences & Compliance

12.1 The Website and Services are intended for a global audience. If you access the Website from outside South Africa you are responsible for compliance with your local laws (export, trade, regulatory, tax or otherwise). 12.2 By using the Website or Services from outside South Africa, you confirm that you accept the jurisdiction and governing law as set out in clause 11 and are responsible for complying with any local requirements in your jurisdiction. 12.3 DMA reserves the right to refuse service or restrict access to any user in any jurisdiction if required by export controls, trade sanctions or local regulation.

13. Data Protection, Privacy & Security

13.1 Our collection, use, processing and transfer of personal information is governed by our Privacy Policy, which sets out how we collect, use, disclose, transfer and protect your information. 13.2 If you are located within the European Economic Area (EEA), United Kingdom or another jurisdiction with specific data-protection laws (such as GDPR, UK GDPR, CCPA), you agree that we may transfer your personal data to South Africa (or other jurisdictions) and you consent to such transfer provided appropriate safeguards are in place. 13.3 We have implemented technical, organisational and physical security measures to protect the personal information we hold and to reduce the risk of data breaches, unauthorised access, loss or destruction of data. 13.4 You have certain rights under applicable local data protection laws (e.g., right to access, correct, delete or object). Please refer to our Privacy Policy for further details and how to exercise your rights. 13.5 If a data breach occurs which we are legally required to notify you about, we will endeavour to comply with applicable regulatory requirements in a timely manner.

14. Children & Under-Age Users

14.1 The Website and Services are not directed at persons under the age of 18 (or the legal age of majority in your jurisdiction). If you are a minor, you must obtain parental or guardian consent before using the Website or Services and must not register for membership without such consent. 14.2 We do not knowingly collect personal data from children under the age of 13 (or local equivalent). If we become aware that we have collected such data we will take steps to delete it as soon as reasonably practical.

15. Miscellaneous

15.1 If any provision of these Terms is held invalid, illegal or unenforceable in any jurisdiction, the remaining provisions shall remain in full force and effect and the invalid provision shall be deemed amended to the minimum extent necessary to make it valid, legal and enforceable. 15.2 These Terms do not create any partnership, joint venture, employment, franchise or agency relationship between you and DMA. 15.3 No waiver by DMA of any breach or default of any provision shall be deemed a waiver of any subsequent breach or default. 15.4 You may not assign or transfer any of your rights or obligations under these Terms without our prior written consent; any attempt to do so is void. 15.5 Headings are for convenience only and do not affect interpretation.

16. Contact Information

If you have any questions about these Terms you may contact us at: