6 Week Social Media Accelerator Course

Social Media Accelerator Course

Introduction to the Social Media Accelerator Course

• Welcome to the Course
• Deciphering Social Media Jargon for Practical Application

Module 1: Fundamentals of Social Media Marketing

• Module Intro & Overview.
• Lesson 1: What Is Social Media Marketing?
• Lesson 2: Evaluate the Strengths and Limitations of Various Social Media Platforms.
• Lesson 3: Understand Your Customer’s Journey On Social Media.
• Key Takeaways.

Module 2: Introduction to Social Media Strategy

• Introduction to Social Media Strategy.
• Lesson 1: Understanding Your Business Objectives.
• Lesson 2: Audience Research.
• Lesson 3: Diving Deeper into Social Media Platforms.
• Lesson 4: How to Measure Success.
• Lesson 5: 10 Steps to Creating and Implementing a Social Media Strategy.
• Key Takeaways.

Module 3: Choosing and Navigating Social Media Platforms

• What We Will Cover in This Module.
• Lesson 1: Creating a Social Media Marketing Plan.
• Lesson 2: Conducting Audits.
• Lesson 3: Introduction to B2B Marketing.
• Lesson 4: Start Building Content.
• Lesson 5: Organic vs Paid Media Marketing.
• Lesson 6: Design for Social Media.
• Lesson 7: How to Design Engaging Content.
• Lesson 8: Copywriting for Social Media.
• Lesson 9: Copywriting for Social Media.
• Lesson 10: Organic Content Best Practices.
• Lesson 11: Paid Content Best Practices.
• Lesson 12: How to Build Followers.
• Lesson 13: Engagement and Community Building.
• Lesson 14: Growing and Managing Communities.

Module 4: Maximizing Facebook for Business

• Introduction to Maximizing Facebook for Business..
• Lesson 1: Implementing a Strategy.
• Lesson 2: Creating Strategy on Facebook.
• Lesson 3: Organic vs Paid Media Marketing.
• Lesson 4: Audience Research.
• Lesson 5: Conducting Audits for Facebook Marketing.
• Lesson 6: Copywriting for Facebook.
• Lesson 7: Design for Facebook.
• Lesson 8: How to Create a Facebook Business Page.
• Lesson 9: How to Boost a Facebook Business Page.
• Lesson 10: B2B Marketing on Facebook.
• Lesson 11: How to Measure Success.
• Key Takeaways.

Module 5: Instagram Mastery

• What We Will Cover in This Module.
• Lesson 1: How to Create an Instagram Account.
• Lesson 2: How to Create an Instagram Post.
• Lesson 3: Paid Marketing on Facebook and Instagram.
• Lesson 4: Paid Marketing on Facebook.
• Lesson 5: Paid Marketing on Instagram.
• Lesson 6: Facebook and Instagram Analytics.
• Key Takeaways.

Module 6: LinkedIn for Thought Leadership

• Introduction to LinkedIn for Thought Leadership.
• Lesson 1: Personal vs Company Brands.
• Lesson 2: How to Build Your Own Personal Brand on LinkedIn.
• Lesson 3: Understanding the LinkedIn Platform.
• Lesson 4: Conducting a Social Media Audit.
• Lesson 5: Audience Behaviours and Research on LinkedIn.
• Lesson 6: Publishing Content on LinkedIn.
• Lesson 7: Content Best Practices on LinkedIn.
• Lesson 8: Practical Marketing on LinkedIn.
• Lesson 9: LinkedIn Analytics.
• Key Takeaways.

Module 7: X (Twitter) for Brand Engagement

• What We Will Cover in This Module.
• Lesson 1: Introduction to X for Brand Engagement.
• Lesson 2: How to Create and Set Up an X Page.
• Lesson 3: Harnessing the Power of X Ads.
• Lesson 4: Crafting Compelling Video Content.
• Lesson 5: Mastering Hashtag Campaigns.
• Lesson 6: Leveraging X Influencer Marketing.
• Lesson 7: Implementing Social Listening Strategies.
• Lesson 8: Creating Engaging X Chats.
• Lesson 9: Building an X Community.
• Lesson 9: How to Measure Success on X.
• Key Takeaways.

Where to from here?

• Emerging Trends and Future Outlook.
• Where to From Here: Embracing the Ever-Changing Landscape of Social Media.